What to Look for When Hiring a Social Media Manager for Your Business

Gabe Francis Published on: 02/06/2026

Thinking about hiring someone to manage your business's social media? Before you sign anything, read this. We break down exactly what to look for, the red flags that should send you running, and the questions to ask before you hire — from a team that

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Micro-Gyms vs. Big Box: How to Position Your Studio on Social

Maxine Moira Marcelino

Published on: 12/09/2026

You'll never out-big-box a big box. Learn the segment-specific social strategy that turns your community into your competitive advantage.

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Seasonal Membership Slumps Are Predictable. Here's Your Q4 Content Calendar

Maxine Moira Marcelino

Published on: 05/09/2026

Seasonal gym membership slumps are predictable. Here's your month-by-month Q4 content calendar to maximize member acquisition from September through December.

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Stop posting the workouts. Start selling the experience.

Maxine Moira Marcelino

Published on: 29/08/2026

Members stay for community, not equipment. See why gyms selling the experience, not the exercise, get 89% retention vs. 4%

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How Many New Members Are Already Sitting In Your Client List?

Maxine Moira Marcelino

Published on: 22/08/2026

Your clients are already your best marketers. Here's how one gym turned that into 3x more new members and how to do it at yours.

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